Name
Rich Cronin.

When did you join Austin-Smith:Lord?
August 1996.

What is your role within our Creative Collective?
Chief Operating Officer.

What are you working on at the moment?
Major transport and industrial jobs across the UK.

What inspires you most in your work?
The people around me. There are so many talented young folk in the Creative Collective I often just sit back and listen!

What aspects of your work are you most proud of?
Our transport and industrial back catalogue.

What lessons have you learned in your work?
To pick my battles and remember that the client is (usually) always right.

What is your favourite Austin-Smith:Lord project and why?
AMRC in Broughton. It was a great building to develop with Welsh Government and Airbus which was repurposed during the pandemic to develop ventilators, showcasing its flexibility.

What fictional place would you like to visit?
The Cantina Bar in Star Wars.

What is your pet hate?
Inconsistency.

Complete the following –  “I couldn’t get through the week without……..”
A walk with my family, dog and camera.