Austin Smith Lord was commissioned to undertake an urban design study for the revitalisation of Bridgeton Cross in Glasgow’s East End. The study involved the development of a vision for Bridgeton which would deliver physical, social and economic regeneration within the wider Clyde Gateway initiatives.

Public realm proposals and illustrative montages were developed for key selected areas, including Bridgeton Cross and James Street.

The Study was incorporated in the East End Local Development Strategy so is a “material consideration” for planning applications.

The study’s recommendations have result in positive outcomes including a conservation area appraisal for Bridgeton Cross, the regeneration of the Olympia Cinema, Tullis Memorial Gardens, Calton Burial Grounds and public realm improvements at Bridgeton Cross.